Full Job Description
Join Amazon as a Digital Content Strategist in Greenville, SC!
Amazon, a global leader in eCommerce and cloud computing, is seeking a passionate and innovative Digital Content Strategist to join our dynamic team in Greenville, South Carolina. This exciting role offers the opportunity to be at the forefront of digital content creation and strategy. We are looking for someone who is not just proficient in content generation, but someone who can deeply understand our consumers, analyze data, and create compelling narratives that resonate across multiple platforms.
About Amazon
At Amazon, we strive to be Earth’s most customer-centric company. We provide our customers with unparalleled access to a range of products and services while continuing to innovate. With thousands of employees in various roles globally, we are committed to fostering a diverse and inclusive workplace where everyone can make an impact.
Your Role as a Digital Content Strategist
As the Digital Content Strategist, you will play a crucial role in shaping Amazon’s digital presence. You will be responsible for developing, executing, and optimizing content strategies that align with our brand goals, enhance customer engagement, and drive conversions.
Key Responsibilities:
- Develop and implement comprehensive content strategies that improve customer engagement and drive outcomes across various digital platforms.
- Conduct thorough market research and competitor analysis to identify content gaps and opportunities.
- Collaborate with cross-functional teams including marketing, product management, and design to ensure that content is aligned with business objectives.
- Create and manage a content calendar that balances promotional activities with organic content to engage our target audience.
- Analyze content performance data using analytics tools to refine strategies, making data-driven decisions to improve reach and engagement.
- Stay up-to-date on the latest trends in digital marketing and content strategy to keep Amazon ahead of the curve.
- Develop brand guidelines for content style, tone, and voice to ensure consistency across all platforms.
- Work closely with SEO specialists to optimize digital content for search engines to maximize visibility.
- Manage relationships with content creators, influencers, and external vendors, ensuring that all partnerships achieve desired objectives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field. A Master's degree is a plus.
- Proven experience (3+ years) as a Digital Content Strategist or similar role, preferably within a large corporation.
- Strong understanding of SEO best practices and experience working with analytics tools, such as Google Analytics, SEMrush, etc.
- Exceptional writing, editing, and communication skills with a keen eye for detail and a strong sense of storytelling.
- Demonstrated ability to think strategically and innovatively while managing multiple projects under tight deadlines.
- Experience with content management systems (CMS) and marketing automation tools.
- Familiarity with social media platforms and digital marketing trends.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
Why Join Amazon?
At Amazon, we nurture our employees and invest in their growth, offering competitive salaries, benefits, and opportunities for advancement. The culture of innovation attracts diverse talent, encouraging creativity and collaboration in the workplace.
Benefits:
- Comprehensive health, dental, and vision insurance plans.
- 401(k) plan with a company match.
- Generous paid parental leave and family care benefits.
- Employee discount on Amazon products and services.
- Flexible working hours and remote working options.
- Opportunities for professional development and career advancement.
Location & Community
Greenville, South Carolina is a vibrant city known for its beautiful parks, lively arts scene, and strong sense of community. It offers an affordable cost of living, excellent schools, and numerous recreational opportunities, making it an ideal place to live and work.
Ready to Make an Impact?
If you are ready to take your career to a new level and be part of a fast-paced, forward-thinking company, apply today! Join us at Amazon in Greenville as a Digital Content Strategist and help elevate our digital narrative to new heights. Together, let’s innovate and create compelling content that inspires millions of customers worldwide.
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.